Netflix introduced its Watch Now streaming feature, allowing existing DVD-by-mail subscribers to watch approximately 1,000 titles directly over the internet at no additional cost. The service required a browser plugin and a minimum 1 Mbps connection. Streaming time was initially tied to subscription tier, with the standard plan offering six hours per month. The rollout was gradual, reaching all subscribers by June 2007, and marked the beginning of Netflix's transformation from physical media distribution to on-demand digital delivery.