Music streaming service Spotify launched publicly on October 7, 2008, offering on-demand access to licensed music catalogs through a desktop application. Founded in Stockholm by Daniel Ek and Martin Lorentzon in April 2006, the company spent two years negotiating licensing agreements with major record labels before opening to users by invitation in Sweden and several European markets. The platform operated on a freemium model, providing ad-supported free listening alongside a paid subscription tier, offering a legal alternative to peer-to-peer file sharing.