On May 25, 1977, George Lucas released Star Wars (later retitled Episode IV – A New Hope), a science fiction film that introduced audiences to characters including Luke Skywalker, Princess Leia, and Darth Vader. The production pioneered computer-controlled camera systems through Industrial Light & Magic and earned $775 million worldwide. The film launched a media franchise spanning sequels, television series, novels, and merchandise, and established the modern blockbuster model of event-driven theatrical releases with integrated merchandising.